Great branding delivers clear and consistent communication, whether it's a logo, supporting visuals, or the brand's voice. It really doesn't matter how great your product is if the look, feel, and sound of your brand isn't well thought out and executed.
From Basic to Comprehensive
Finding The Right Solution.
Sometimes you're just looking for a logo, but sometimes you need to create, reevaluate and crystalize all of your brand's assets from top to bottom. New brands and established brands that are evolving have different needs, so yeah, sometimes that's just a logo redesign, and that's just fine, we don't need to fluff it up if it doesn't need a good fluffing. Other times we're helping a new company start from scratch, naming or renaming, designing or redesigning the components for the entire brand across the board. The endgame is always the same — making sure the brand has the proper backbone and supporting visuals for success.
The Core Branding System as We See It...
Vision
Voice & Messaging
Mission & Core Values
Logo
Visual Identity
Website
Your Brand
Our branding process is about turning over all the right stones to find the right solutions.
Logo & Identity
Discover. Design. Iterate. Finalize.
Your entire brand is anchored around your logo, and we don't take that lightly. The right logo should be simple, versatile, and well-crafted for the proper feel. We combine our clients' passion and industry knowledge with our design expertise to land on something that sings.
From there, take it to all things fit to print: business cards, letterheads, envelopes, t-shirts, stamps, signage, and the rest of the good stuff.
From there, take it to all things fit to print: business cards, letterheads, envelopes, t-shirts, stamps, signage, and the rest of the good stuff.
A Few Samples of Our Work
Voice & Messaging
Say The Right Things to The Right Customers.
People often know their business inside and out. Their products. Their services. Their Customers. The way they verbally describe who they are, and what they do. They're passionate about it whenever it comes up in conversation, but rarely do they have their thoughts written down, defined, or crystalized in any way. We extract it all, organize it, and give it the right feel, personality, and tone. Serious? Knowledgeable? Funny? Punny? We'll uncover it, and nail it down.
They say your brand is what your customers say when you're not in the room. We say they're right. Right as rain.
Naming
Hmmm.. We'll Think of Something.
Naming a brand is no joke. It's the first step in developing a brand, so getting it right is a tall order that needs a thorough process behind it. We help companies name their brand from scratch, rename, choose, and/or simplify. Through brainstorming, research, and targeted exercises, we're your allies in getting it right.
We all judge books by their covers, and we know what they say about first impressions. Take advantage of those opportunities through the power of authenticity.
Brand Books
A Guide to Consistency.
We create robust brand guides that provide all off the visuals and information you need to implement your brand assets in a solid, consistent way. Whether it's a comprehensive outline of your entire brand, or simply a visual style guide, you'll have a definitive resource to work from.
Scope out the goods
Stalk us in the wild
© All Materials SM_Year Sleepless Media. Custom Made in Santa Cruz California. With bare hands. Mostly in the middle of the night.
We'd like to thank you for reading the fine print. We're detail-oriented too. We like you already. Let's talk.
We'd like to thank you for reading the fine print. We're detail-oriented too. We like you already. Let's talk.