GM Quartz
With over 40 years specializing in the manufacturing and distribution of all things quartz, GM needed a fresh, modern face to further cement them as the leader in their field for years to come.
Built On
What We Did
- Branding
- Web Design
- Web Development
- Illustrations + Icons
- Photography
We had the opportunity to refresh GM's entire brand top to bottom—naming, website, signage, photography, print collateral, etc. Formerly known as GM Associates, our initial workshops uncovered the possibility of refining their name as it was feeling a bit too stuffy and vague. We encouraged simplifying it to GM Quartz as the clear choice. Straightforward and to the point, it references their original name to avoid confusing existing customers, while making it obvious that they are quartz manufacturers.
Manufactured to Succeed
Bringing GM into the modern age was at the forefront when designing their new site. We migrated them from an archaic e-commerce setup to a decked-out Shopify implementation. The homepage was designed to reinforce their new branding, give customers a clear overview of what services they offer, and encourage more online sales in an industry where it’s not the norm.
Fresh Perspective
A fresh site called for fresh new photography. GM has a huge campus, with many departments, and a wide variety of machinery. We drove up to their Oakland facility to capture the range of work they do, and shoot current photos of the good folks who are at the heart of the company.
