Profishiency
Smooth, durable, and giving you incredible ease of use, all Profishiency products features lightweight construction and advanced sensitivity, allowing you to feel every nibble and strike. Whether you’re casting in freshwater or heading out into saltwater, Profishiency rods have the strength and flexibility to handle whatever you hook. Step up your fishing game and have more fun chasing that next big catch.
Built On
What We Did
- Web Design
- Web Development
- Migration
- B2B / Wholesale
- Illustrations + Iconography
We brought together the Profishiency, Kid Casters, and Perfection Lures websites together into one Shopify Plus store, moving away from their stale WooCommerce platform. The new site is modern, mobile-friendly, and built to drive conversions, with easy navigation and a smooth checkout, while still giving each brand its own distinct look and feel within a cohesive structure. Designed to easily manage content, without relying on heavy custom code, while following solid SEO best practices from the ground up, and staying compatible with existing systems like SPS Commerce, NetSuite, and Klaviyo for a seamless overall experience.
Three Brands, One Source
Profishiency offers a huge catalog for every angler level and age, but were originally spread across multiple individual websites, making the shopping experience and combining orders a clunky endeavor. With their restructuring, all their brands no live under the “Profishiency” umbrella, so you can shop for yourself, your kids, and your uncle, all in one, easy to use store front.
