Redfora
The City of San Francisco is no stranger to earthquakes, so it’s no surprise that “The Earthquake Bag” was born within the city limits. Now offering far more than the popular emergency bag alone, Redfora has evolved into a full-blown emergency company that’s on a mission to keep the world prepared for the next disaster.
Built On
What We Did
- Branding
- Web Design
- Web Development
- Custom Builder
- Icons + Photography
Formerly known as The Earthquake Bag, we helped Redfora navigate their name change to ensure that the launch of the new brand was a seamless transition. With an ambitious timeline, we took on the challenge to design a fresh new logo to accompany their new moniker alongside photography, custom iconography, and a new website that packs in more than their popular bags.
Bear in Mind
Strength. Comfort. Protection. Peace of mind. The bear and its cub ended up being a natural way to convey them all without overdoing it. Redfora's brand is strong and supportive, while remaining friendly and straightforward. Using the sturdy, warm, and well-rounded Brandon Grotesque font family, along with a solid, welcoming color palette unifies all these ideas Redfora strives for.
Build a Bear. Errr.... Bag. Okay, Both.
As the product headliner, The Earthquake Bag isn’t a simple item you just pop into your cart. There are dozens of different configurations based on an individual's specific needs. Days? Number of people? Bag type? They’re all important options, so we built an ultra-custom app giving customers the ability to configure the bag of their dreams right on one page. We came up with a unique sidebar with all of the product options and content-swapping features that’s easy to use no matter the device. But it doesn’t stop there; the page is chock-full of additional information, video, specs, resources, reviews, and galleries.
Snap to It
One of the key challenges was the lack of quality photos. Fortunately, Redfora selected our photography services as part of the master plan, giving us the opportunity to execute our vision for all of the banner photography site-wide. They sent us a few bags and boxes of their goods, and we sourced props for the shoot, deciding on an overhead flat-lay photography style that not only hints at what’s in their kits but also validates the lifestyles and demographics of their customer base.
