Spike Brewing
For Spike, home brewing is about spending time with family and friends. It’s the feeling you get when you take that first sip after a long day at work. It’s about perfecting your craft. It’s a way to escape from the world.
Built On
What We Did
- Web Design
- Web Development
- Custom Quiz
- Illustrations + Iconography
Spike Brewing's equipment is second-to-none but their previous site suffered from an unwieldy UX and lengthy pages without concise content matter. To say we underwent a reinvention would be putting it lightly. Already on the Shopify platform we were able to make a seamless transition that's become a perfect vehicle to their new marketing directives.
Building Conversions
We built out some ultra-custom builders and quizzes to guide Spike's visitors through choosing their perfect setup. With so many complicated components, making the right decisions is a looming proposition. Now their customers get the right solution faster and Spike's customer service load is lightened up with less hand-holding.
Very hands-on, and their combination of team members is exceptional. They handle everything with an elevated sense of professionalism and creativity. They push the boundaries of what's possible and if they don't know the answer to something, they'll find out for you.”
- +145%
INCREASE IN AVERAGE ORDER VALUE
- +29%
CONVERSION RATE INCREASE
- #2
ORGANIC SEO RANKING FOR HOME BREWING EQUIPMENT
- +70%
RETURN CUSTOMER RATE
Something Brewing
Spike's catalog is beefy, the UX offers sorting capabilities and an easy search feature to narrow down the variables on the product listing pages. The product detail pages offer a large amount of information without overwhelming the buying experience.
Brand-forward Education & Community
One of the main project goals was to make the site about much more than just shopping. A lot of extra attention was put forth on the brand, their community, and educating everyone and their mother on all things brewing.
