Traditional Medicinals
One of the largest tea companies in North America, Traditional Medicinals has always been a company rooted in purpose. Working closely with their partners, suppliers, and sourcing communities, they aim to create a positive impact on the world. Their values and approach to business has garnered a loyal customer base that believes in their mission.
Built On
What We Did
- Web Design
- Web Development
- Replatform + Migration
- Product Questionnaire
- Illustrations + Icons
Based in the North SF Bay Area, Traditional Medicinals approached us to help them better target their DTC market to grow their online sales while creating a resource-rich web presence that drives their values home. We migrated them from a proprietary shopping cart system wrought with restraints over to a slick new Shopify Plus site that we redesigned from the soil up.
The Tea That’s Right for You
We built out an ultra-custom product questionnaire that guides customers through an easy-to-use interface that recommends the right teas to address what ails them. This has increased the site's AOV (average order value) and is obviously a helpful tool for customers that need a helping hand to choose.
Rich in Resources
This isn't just an ecommerce site, it's a critical hub for their brand. Their "Learn" section is a multi-faceted section chalk with resources, journals, plant libraries, expert profiles, recipes, and more. Their "Purpose" section is dedicated to underscoring their mission, their environmental impact, and telling their story.
Mobile-First Optimization
Since their demographic is one of modern, health-conscience people, another important feature of TM's site was its ability to work flexibly and cleanly on any device. With each step of the process, we carefully considered the ramifications of any decision we made for the mobile experience. The percentage of checkout conversions on mobile has increased drastically since launch and will undoubtedly continue to improve.
