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el Salchichero

el Salchichero provides delicious, top quality local meats that connect you to your community through healthy and mindful eating. They're helping to revive the lost art of local butchery and charcuterie. We've been huge fans since they opened up, so we reveled in the chance to work with their brand as their business continues to grow.
Built on Shopify
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Restoring An Age-Old Craft
We started by redesigning their brand identity then followed it up with a complete website redesign and content rewrite. Because they were looking to sell their products online in the near future, we cut to the chase and built it all within the Shopify ecommerce platform.
el Salchichero Homepage
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Logo Design
el Salchichero came to us looking to rebrand themselves with a more versatile visual identity. Built around their pre-existing typeface, we collaborated with them to create an emblem encompassing multiple elements that can be used in different formats depending on their needs. The result is a dark yet playful feel with a timeless look for their age-old techniques.
el Salchichero - Branding
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Bringing Home The Bacon. Breaking Out The Butchers.
We encouraged them to highlight each of their fine butchers and crew members that are working hard to keep the old traditions alive. Each staff member was interviewed and bios were written up for each of them to showcase their passion. We also harnessed the power of the Shopify back end to make it easy for them to maintain the content of the entire site. When they choose to make their products available for ordering online, it’ll be a simple transition, keeping everything on the same domain name and all within the same platform.
el Salchichero Interiors
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Iconography
A set of custom icons were created, for use throughout the website, to help support their unique style and harmonize with their overall brand experience while retaining a playful spirit.
el Salchichero Icons
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Taming The Mobile Beast
We designed a site that's completely mobile responsive so you can browse and shop for meats on the go. It's optimized for retina so it also shows up crisp and clear on all high resolution displays.
Launch ProjectpinHeadquartered in Santa Cruz, CA
el Salchichero Mobile
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© All Materials SM_Year Sleepless Media. Custom Made in Santa Cruz California. With bare hands. Mostly in the middle of the night.
We'd like to thank you for reading the fine print. We're detail-oriented too. We like you already. Let's talk.