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Heartland RV

A THOR Industries company, Heartland makes RVs that are the answer for hardworking people looking for a home away from home. Packed with innovative features and constructed with the best materials available, their models rank among the most copied in the entire industry.

Life. Family. Adventure.

With many brands under the main Heartland umbrella, you've no doubt seen their RVs such as the Bighorn, Cyclone, and North Trail to name a few. They dominate the interstates. Looking for a better way to exude the lifestyle their trailers offer while continuing to be a superior resource for the technical details buyers seek, Heartland enlisted our team for a full redesign. The result is a fully custom UX build out on the ever-scalable WordPress platform with our stamp on their marketing copy.

Choose Your RV

Choosing the right RV is a daunting task—styles, purpose, lengths, features, capacity, and features. To say this was an important part of the project is putting it lightly. We used illustrations to narrow down the types and a mega search feature with all the fixings to hone in on the right choice for the customer.

Icons

Close Comparisons

The model pages run as deep as it gets with information, but we kept a clean UX with an intuitive navigation system boasting smooth anchors to the appropriate content blades. A carousel feature allows users to browse the different floorplans directly on the page and a compare feature makes it a breeze to narrow down the options.

Mobile? Uh, yeah...

There's no better time to shop for a new RV when the one you've got is broken down on the side of the road. Heartland's mobile experience is second-to-none when it comes to UX, speed, and performance.

Launch Project

Elkhart, Indiana

Yeah, there's more...

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© All Materials SM_Year Sleepless Media. Custom Made in Santa Cruz California. With bare hands. Mostly in the middle of the night.
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