Branding from the Ground Up
Wild Roots Market
For Wild Roots, organic's not just a buzz word, it's their passion. This grocery market cares deeply about the land and the food it gifts us, and understand that the choices we make for our families today, help shape the future they'll live in tomorrow.
Built On
What We Did
- Branding
- Web Design
- Web Development
Formerly part of a larger chain of markets, these two locations in the Santa Cruz Mountains were looking to break away from the rest of the pack. Independently owned, it was due time to bring their hometown roots to light with a full rebrand. We had the opportunity to start from scratch- naming, brand identity, voice, signage, collateral, website and the myriad of comprehensive branding elements a market requires.
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Website
Fresh to Your Cart
Fusing the digital experience with the natural world can be a challenge, but with such a solid foundation, the website fell almost effortlessly in place. With the succinct messaging in tow, the site encompassing the entirety of the comprehensive branding that led up to its creation. Curious customers not only have a place to turn to learn about the company's transition, but also to explore the latest sales, their favorite recipes and the roots that tie it all together.
More to Explore
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